Royal Ascot 2019

Client: Ascot

Agency: Livewire Sport

Editing: Christian Romero

Role: Direction, design & animation

Royal Ascot, the most glamorous race meeting in all Britain has been happening since the 18th century. Visited by over 500,000 people every year it's the highlight of the summer social calendar for many. With this in mind, LiveWire Sports reached out to me to produce a piece inviting the public to experience the one-in-a-lifetime horse race event, surrounded by high fashion and exquisite cuisine.

Brief

The narrative of the piece was meant to be a scroll through a race goer's day at Royal Ascot, starting at entering the racecourse, the prestige of the enclosures, and the adrenaline of the races themselves.

With the use of footage, photos, and visual effects the idea was to present the emotive side of the event more than the competitive aspect of it.

Moodboard with the overall style of the video

Process

The main anchor for the whole piece was the use of double exposure shots connected through colorful dust clouds that revealed characters and situations making it more dynamic. I was lucky enough to bring the filmmaker Christian Romero on board to shoot some of these effects that we would use in the video.