Avenify: ISA

Client: Avenify

Voice Over: Sophie Blackburn

Sound Design: Jorge García

Role: Direction, Design & Animation 

Income share agreement or 'ISA' is a relatively new way to pay for school. Avenify wants to make sure that going to college doesn't have to be a financial burden for anyone.

Brief

The folks at Avenify reached out to me to produce an informative video that explained the nature of this new way to get funding for school. We needed to get the message across in a friendly and easy-going way. 

Moodboard-env

Images that inspired the overall look and feel

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Styleframe

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Styleframe

Process

It's quite challenging to visualize scenes in 3D before having to open Cinema 4D. The planning stage took some time in order to explain the concepts in the easiest way possible, without having to rely on too much geometry or effects. It's easy to get distracted with the possibilities of making simulations and satisfying animations, but in this case, we needed to deliver a message.

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Initial storyboard

The whole project was created in Cinema 4D, using Corona Renderer and After Effects.

Thanks!

Early animation test

Playblast of the opening scene 

Final trail animation test

Screenshots

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Selected Work

AvenifyMotion Design

Most Wins in F1 RecordMotion Design

Loom ProMotion Design

Rugby Player LoadMotion Design

Royal Ascot 2019Motion Design

ANEFP - ChristmasMotion Design

AbancaMotion Design

Interested in working together? Get in touch!

hello@robdiaz.com